Today is World Health Day as recognized by the World Health Organization. This year, the organization has decided to focus on the diabetes pandemic happening worldwide. I think that the WHO is recognizing diabetes is a big step, and as the day unfolds, I will be watching keenly for the messaging surrounding the disease.
I think the infographic displayed here is....ok. It's pretty dumbed down, and heavily focuses on the external risk factors that can lead to Type 2 Diabetes, rather than indicating that this disease can be terrible on the patient and their families.
I don't think we will make much of a change in the mindset of treating, researching, and fixing this pandemic if we keep regurgitating the same messages. Didn't someone very smart once say that the definition of insanity is doing the same thing over and over again and expecting different results?
I think it's fabulous that the WHO is getting the word out, and helping focus the lens on the severity of the disease spreading over the world. I think the messaging and marketing could be better, the message they're using is a bit tired, and hasn't worked in the past.
There's are the two things that I wish the WHO would focus on:
-The fact that insulin is incredibly difficult to obtain in developing countries. If you are interested in reading more about this, check out the hashtag #Insulin4All on Twitter or visit T1International.com. You can also visit Partners For Diabetes Change, and learn about Spare a Rose.
-The psychosocial burden of chronic illness on a family is far, far more devastating than any of the medications, blood monitoring etc. This is outlined in the DAWN program, which you can read about here, and here.